GoZERO Services
GoZERO needed some help with their social media and web presence so I got to work. They are a non profit organization with a small team and limited budget so I focused on user experience and developing assets that could be re-used at their discretion. I developed their brand within Canva so they could continue to grow their online presence after my work was through and I restructured their website (website copy not authored by me)
to improve user experience and site functionality.
In addition to restructuring GoZERO's website, I created a number of assets for their use, like this google map. Customers can now locate drop off stations visually and find a location that is local to them. GoZERO hosts different types of drop off stations so illustrating station type with a map key was an important part of this asset.
GoZERO wanted more photos of customers using their drop-off bins so I launched a photo contest that served two purposes: increase GoZERO's photo assets and organically grow their interaction and social media presence.
Another social media strategy I employed for GoZERO focused on highlighting community partnerships. I created a number of templates for their use in which they could easily highlight partnerships and reach a broader audience by tagging them on social platforms. Above is a post I created for them utilizing one of those templates.
GoZERO runs an annual compost sale promotion in the Spring called the "Tour de Compost" in which they host compost sales at partnering brick and mortar locations. Above are a few examples of promotional social content I created during their 2026 tour.